Privacy Policy

PRIVACY POLICY

Last Updated: 12/4/2025

YourHomeYourTerms.com respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, how we share it, and your choices.

By using our website, contacting us, or interacting with our SMS communications or AI digital assistant, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

1.1 Information You Provide Directly

  • Name

  • Phone number (mobile and landline)

  • Email address

  • Property address and property details

  • Real estate preferences and criteria

  • Loan information that you submit for inquiry purposes

  • Information related to home buying, selling, refinancing, or tax grievance

  • Messages you send through our contact forms or chats

  • Information you provide in person, by phone, or at events when you ask us to contact you

1.2 Information Collected Automatically

When you visit the website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages viewed and time spent on the site

  • Referring website or URL

  • General location inferred from your IP address

  • Cookie and tracking information

1.3 Information From Lead Sources and Third Parties

We may receive your information from:

  • Social media platforms (such as Facebook, Instagram, TikTok, YouTube, Google) when you submit lead forms

  • Real estate or mortgage lead providers

  • Online advertising platforms and tracking tools

  • CRM or marketing tools that you previously interacted with and consented to

2. How We Use Your Information

We use your information to:

  • Respond to your inquiries and requests

  • Provide real estate, home loan, and property tax grievance services

  • Schedule consultations, calls, or appointments

  • Send SMS and email communications with your opt in consent

  • Provide links to resources, guides, or programs

  • Send reminders, confirmations, and status updates

  • Improve the content and functionality of our website

  • Analyze website and marketing performance

  • Detect and prevent fraud or misuse

  • Comply with legal and regulatory requirements

3. AI Digital Assistant And Automated Communications

We use a digital AI assistant and other automated systems to help respond to inquiries and manage communications. This may include:

  • Generating responses to your questions based on your input

  • Providing follow up messages, reminders, and information regarding your inquiry

  • Assisting with appointment scheduling and confirmation

  • Sending links to resources or forms

3.1 Data Used by AI Systems

Our AI and automated tools may use:

  • Your name and contact details

  • The content of your messages, questions, or form submissions

  • Relevant property or loan information you provide

This information may be processed by our AI tools to provide faster and more consistent responses. We use reputable third party vendors and service providers where needed to operate these tools.

3.2 Limits on Automated Decision Making

AI and automated systems are used to:

  • Communicate with you

  • Provide information

  • Assist in scheduling and follow up

They are not used to make binding decisions on:

  • Loan approvals or denials

  • Final real estate pricing decisions

  • Legal or tax determinations

Those decisions are made by licensed professionals and appropriate providers.

4. SMS Text Message Privacy Notice

Your mobile number is collected only when you provide it voluntarily. It is used for:

  • Responding to your inquiries

  • Appointment reminders and confirmations

  • Service updates and follow up

  • Real estate and home loan related communications

  • Program or event notifications that you opt in to receive

We do not sell, rent, or lease your phone number to marketers or unrelated third parties.

You may opt out of SMS at any time by replying STOP to any message.

5. Sharing Your Information

We do not sell your personal information. We may share your information only as reasonably necessary to operate our business and services, including:

  • With our real estate brokerage, VORO Real Estate, when needed to provide services

  • With United Mortgage Corp. for home loan related services when you request or consent

  • With service providers such as CRM platforms, email service providers, SMS platforms, and analytics tools

  • With vendors involved in your transaction, such as title companies, appraisers, inspectors, and attorneys, where appropriate and with your knowledge or consent

  • With government authorities or regulators when required by law or court order

  • To protect our rights, property, safety, or the safety of others

All service providers that receive your information are expected to maintain appropriate data protection practices.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect your personal information. While no method of transmission or storage is completely secure, we work to reduce risk and limit access to authorized parties.

7. Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to:

  • Improve website performance and functionality

  • Analyze site traffic and user behavior

  • Measure marketing effectiveness and conversions

  • Deliver and measure advertising

You can control cookies through your browser settings, which may allow you to block or delete cookies. Note that some website features may not function properly if cookies are disabled.

8. Your Choices and Rights

Depending on your location and applicable law, you may have the right to:

  • Request a copy of the personal information we have about you

  • Request correction of inaccurate information

  • Request deletion of your information, subject to legal or compliance retention requirements

  • Opt out of SMS at any time by replying STOP

  • Opt out of marketing emails by clicking the Unsubscribe link in our emails

You can make such requests by emailing us at charles@yourhomeyourterms.com.

We may need to verify your identity before responding to certain requests.

9. Data Retention

We retain your information for as long as necessary to:

  • Provide services to you

  • Maintain business and transaction records

  • Comply with legal and regulatory obligations

  • Resolve disputes and enforce agreements

If you request deletion, we will remove your information where feasible and legally permitted.

10. Third Party Websites and Services

Our website may contain links to external websites or services. Their privacy practices are separate and independent from ours. We are not responsible for the content or policies of those third party sites. You should review the privacy policies of any third party sites you visit.

11. Children’s Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe that we have collected information from a child under 13, contact us at charles@yourhomeyourterms.com and we will take appropriate steps to remove that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Your continued use of the website or services after changes take effect means that you accept the updated Privacy Policy.

13. Contact Information

If you have any questions or concerns about this Privacy Policy or how your information is handled, you may contact:

YourHomeYourTerms.com
Attn: Privacy
Email: charles@yourhomeyourterms.com
Phone: 516-444-5341
Website: www.YourHomeYourTerms.com